Taking the Rap Can Yield High Dividends?

7/28/06 4:09 PM 0 Comments

Well, if you have remotely paid attention to what's been going on in the world in the last 4 months, you've probably heard of MySpace.com. MySpace is being blamed by parents everywhere for hurting children. Since MySpace hit the news as the next focal point for parents blaming anything but themselves for their own children's stupidity, more and more people have joined the network.

Unfortunately, MySpace and it's parents (NewsCorp) seem to have been unprepared for the kind of member boost this negative publicity coupled with word of mouth has produced. All week the site has been running sluggishly, and today reports of members receiving "your account has been deleted" or no access to the site have been coming in. What should MySpace do?

First, they should temporarily shut down the site for new members - meaning no new accounts should be added for a week. They should provide a form for people who want to join to fill out with their email address. Then, MySpace should upgrade its architecture by adding new servers based on the trend in membership increase, including projecting the bandwidth required to include a couple of clean servers to handle any over flow or miscalculation. Once the supporting architecture can handle the traffic, an email should go out to the folks who wanted to join during this downtime. Then MySpace should continue to add new servers on an ongoing basis to keep site performance at an adequate level for their membership.

MySpace's solution to the problem: deny access to everyone until everything can be fixed. Not exactly a way to keep people coming to your site. While the site's purpose isn't generating revenue, they should still pay attention to the quality.

Who could have predicted this radical increase in membership? ME. Any other business entities that need some advice, AKA common sense, feel free to contact me.


“If you don’t turn your life into a story, you just become a part of someone else’s story.” – The Amazing Maurice and His Educated Rodents